Seguimos avanzando y estos 8 libros para diseñadores gráfico, son indispensables para leer y cultivarse, así como actualizarse.
Por eso les quiero compartir la primera parte de libros que encontré en ingles desde la Apple Books, todos ellos geniales.
Encontraran diversos temas interesantes sobre áreas del diseño gráfico que les puede servir mucho, tanto a diseñadores, publicistas y de mercadotecnia.
Para más detalles solo clic en el botón de cada libro y descubrirán su contenido, de igual manera les comparto su pequeña reseña oficial de cada uno.
Creating a Successful Graphic Design Portfolio
BOOK ∙ 2021
Irina Lee
Being able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career–be it freelance or working within a design firm. The author provides practical advice combined with insights and personal stories from leading design professionals.
The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more.
A unique chapter called ‘Portfolio Workshop (or Portfolio Clinic)’ includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers.
The author also includes templates for cover letters, CVs, etc. Finally, a ‘Toolbox’ section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice. All in all, everything to encourage and advise the new designer.
Mastering Adobe Photoshop Elements 2021
BOOK ∙ 2020
Robin Nichols
Leverage this well-illustrated, easy-to-understand end-to-end guide to become an accomplished photo editor, image retoucher, and creative artist
Key Features
Updated to the latest version of Photoshop Elements 2021 with focused coverage of Adobe’s latest AI technologyOrganize, search, and manage an ever-increasing number of images and videos using expert practicesUncover common solutions to a wide range of photographic and image-editing problems
Book Description
Managing thousands of images while producing perfectly edited results is now a must-have skill for online bloggers, influencers, vloggers, social media users, and photography enthusiasts. Photoshop Elements helps you to manage this easily and boost your creative output.
Graphic Design Rants and Raves
BOOK ∙ 2017
Steven Heller
Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller’s latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. Heller pours out his ideas—criticisms and celebrations—on such topics as:
A history of our modern Hindu-Arabic numerals, and a look at the letter K
Brand design utilized by Hillary Clinton and Donald Trump early in the 2016 Presidential race
The tumultuous relationship between design and sex
The Charlie Hebdo massacre and the principles of free expression
Icons revisited, including Paul Rand (not to be confused with the politician Rand Paul), Ralph Ginzburg, Frank Zachary, George Lois, and Print magazine
Food packaging, the design of milk, and USPS stamps
The obsessive use of cuteness, and the sad and happy history of the ubiquitous happy face.
The New Typography in Scandinavia
BOOK ∙ 2020
Trond Klevgaard
This is the first monograph on Scandinavia’s ‘New Typography’. It provides a detailed account of the movement’s lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice.
The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement’s transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups.
The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice.
Digital Innovations for Mass Communications
BOOK ∙ 2013
Paul Martin Lester
In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling.
Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise.
Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.
Colour Third Edition
BOOK ∙ 2020
David Hornung
A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business.
Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry.
Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age.
Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics.
Design Book for Non-Designers: Guidelines for Small Business Owners, Bloggers, and Marketers
BOOK ∙ 2017
Anita Nipāne
Are you a starting blogger, small business owner, or a zero budget marketing specialist who needs to create images, banners, simple advertisements, brochures or visuals for your web page? Do you find yourself trying to create visuals but end up with something that looks amateurish?
If you lack a degree in art but have to make your own business cards, flyers, web visuals, brochures or any other visuals, buy this book and read it. It won’t substitute studying in a design school, but it will give you a vocabulary of the basic design and composition principles, color theory, and typography in a quick and practical way.
This book ideally serves as a good starting point if you want to learn how to produce better-designed visuals and never again make amateur mistakes. Moreover, after reading it you will know exactly why your designs look better than they were before.
Powered by Design
BOOK ∙ 2020
Renee Stevens
A truly up to date and thoughtful approach to an introduction to graphic design!
The design industry has evolved rapidly over the past decade. Effective and successful designers no longer need to just “make things,” they need to be curious thinkers who understand how to solve problems that have a true impact on the world we live in and how to show the power of designing for social good.
Now more than ever, the graphic design industry needs a book that teaches the foundations and theories of design while simultaneously speaking to the topics of history, ethics, and accessibility in order to make designs that are the most effective for all people.