Después de un largo periodo inactivo, retomamos compartiendo 5 geniales libros de tipografía en ingles, por supuesto desde la Apple Books.
Seleccionados de una larga lista, estos son los mejores que encontré por su tipo de contenido, pongo sus descripciones oficiales para inspirarlos a adquirirlos.
Diciembre estará lleno de varios post sobre libros de distintos temas interesantes, recuerden compartir para seguir creciendo como comunidad y llegue a todos los que les pueda interesar incrementar conocimiento.
Libros de tipografía
Advertising Design and Typography
BOOK ∙ 2015
Alex W. White
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed.
•Researching your client and your audience
•What makes an ad successful
•Getting the audience’s attention in a crowded marketplace
•Researching your client and your audience
•The importance of consistent branding and identity
•The difference between print advertising, billboards, the web, television, and radio
•Advertising design versus editorial design
Typography Power: Uncovering The Power Of Typography
BOOK ∙ 2023
Herschel Zinter
Utilize text style brain research to impact customer conduct in a split second and get the correct outcomes for your venture. Make it simpler for yourself and spare time and cash with this fundamental manual for typeface utilization.
The New Web Typography
BOOK ∙ 2016
Stephen Boss & Jason Cranford Teague
With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice.
The Nature Of Typography: Exposing The True Nature Of Typography
BOOK ∙ 2023
SCOTT VANDERWERF
Discover how to inform your type designs with this book! This comprehensive book offers side-by-side travel photo comparisons that feature stunning examples of typography in various cultures. With insightful cultural and historical commentary on each page, you’ll gain the knowledge you need to make informed design choices when it comes to type selection, color usage, and more. Get inspired today with this amazing book!
Typography and Motion Graphics: The ‘Reading-Image’
BOOK ∙ 2018
Michael Betancourt
In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen.